Eve Johnson

Current Employment

Current Company

Eve Johnson

Current Position

Consultancy & Mentoring

Time in this Position

6 years

Current Company 2

Functional Whole Foods

Current Position 2

Director – Business Development

Time in this Position 2

12 Years

Current Directorships and Advisory Board Positions


Functional Whole Foods NZ Limited


Share Holder – Advisory Board – Bus Development

Time in this Position

12 Years

Company 2

The Herb Farm

Position 2

Advisory Board

Time in this Position 2

2 years 7 Months

Contact information

Email Address 2



021 220 7700

Physical address

Rotorua, Bay of Plenty

Skype ID

croxden farm : Eve Johnson



Interest areas

Other Organisations

My experience is diverse, so I am adaptable across industry and sometimes that is to your advantage as core business principles do not change. I like to bring maneuvers or tactical approaches from other areas of business to shake up yours!

I am particularly interested in Small to Medium New Zealand businesses where the Advisory Board can get their teeth into some real strategy and growth initiatives, as well as give clear governance and guidance.



Eve Johnson

Email address


Postal address

Loburn, Canterbury


Canterbury, Marlborough, Nelson, Otago, Southland, West Coast

Professional Profile

My name is Eve Johnson, a pomme (now a Kiwi citizen) I have been here for the last 13 years, I am passionate about New Zealand businesses and their strong identify with this beautiful land – Godzone.

I am a straight talking, big picture thinking, Strategic Business Consultant and Advisory Board Member with a practical aptitude and can-do mantra!  I bring energy and drive to a business with direct results and strong business protocols coupled with passion and a huge heart.

As an Advisory Board Member, I offer my experience and expertise in Business Strategy and Development, Sales, Marketing (& Social Media), Branding, Export and New Product Development, to accelerate growth, improve financial performance, help and support you to manage risk and enhance operational performance.

My valuable business insights and fresh perspective make for fun meetings! I will challenge your mindset, your vision and your commitment to change and growth.  Are you ready?

Specialties: All things modern business with a modern attitude!


Advisory Board Member


Charity, Listed Company, Private Company, Start Up Companies

Key skills

Fundraising, General management, Governance, Marketing, Sales, Start Ups, Strategy & Planning

Industry experience

Community/Social Assistance, Health/Medical/Pharmacy, Hospitality/Tourism, Manufacturing, Media/Advertising/Communications, Primary Industry, Professional Services/Commercial, Retail, Sports/Recreation, Telecommunications, Transport/Warehouse/Logistics, Utilities

Terms and Conditions




Experience Categories

Other Key Skills

These business arenas I have worked in and can lend invaluable support to your business:

Primary Industries – Paddock to Plate
Health and Well-being
Start-ups across industry type
Food and Beverage

With these key strengths

Business Strategy
Marketing and Social Media
Brand position or re-aliment
New Product Development
Product, Promotion , Price and Place
Planning your team

Commercial Experience

I have worked for or consulted to the following:

Argos Distributors Limited Retail Chain In UK
Kelloggs UK
American Express UK and Europe
Citibank UK and Europe
WestPac/AGC Australia/St George
Positive Contact UK Call centre (India too)
Consultancy UK: Glaxo, Amex, O2, British Gas
Functional Whole Foods NZ Limited
MY own consultancy in NZ across Fonterra, Viberi, FWF, The Herb Farm,  Genoese, Clearwaters, Addmore Elderflower, Barkers Professional, Airborne Honey, Timaru Honey Producers, Pelle, Tin Shed, Simplifood, Southern Link.

Qualifications and Education

Qualifications gained

BA Honours Degree Business Major in Marketing

More qualifications

Diploma in Life Coaching and Mentoring