Tracy McElroy

Current Employment

Current Company

Crowe Horwath

Current Position


Time in this Position

6 years



Tracy McElroy

Email address

Postal address

63 Mandeville St, Riccarton, Christchurch 8011



Professional Profile

Tracy has over 25 years experience as a business advisor and coach, and has supported a wide variety of businesses across many industries, to help them achieve their goals and overcome business challenges.
Tracy is an expert in strategic planning and project delivery. She specialises in helping clients turn numbers into strategy, problem resolution and business results, particularly through the use of technology and digital solutions.
Originally qualifying as a technology graduate and working for Fonterra in international product and business development, Tracy has since added qualifications in business, psychology, finance and economics. She has applied these skills to assist clients across the hospitality, tourism, construction and export sectors. She has also started up, and operated businesses in several of these sectors.
On an advisory board, Tracy has a particular skillset in discerning the root cause of issues, then structuring projects, people and technologies to resolve those issues and rise to higher levels of performance.
Tracy also manages several national relationships on behalf of Crowe Horwath, has co-authored national industry economic and market insight reports, publishes a business advisory column in a national publication and delivers seminars and webinars to industry groups.


Advisory Board Chair, Advisory Board Member, Advisory Board Secretary


Charity, Community Group, Council Controlled Organisations, Govt Sector Organisations, Non Govt Sector Organisations, Private Company, Start Up Companies, Trust

Key skills

Finance, Fundraising, General management, Governance, Human resources, IT, Marketing, Sales, Start Ups, Strategy & Planning

Industry experience

Community/Social Assistance, Education/Training, Govt/Public Sector, Health/Medical/Pharmacy, Hospitality/Tourism, IT, Manufacturing, Media/Advertising/Communications, Primary Industry, Real Estate/Property, Research/Science/Technical, Retail, Transport/Warehouse/Logistics, Venture Capital/Private Equity

Terms and Conditions




Curriculum Vitae / Biography

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