Tracy McElroy

Tracy has over 25 years experience as a business advisor and coach, and has supported a wide variety of businesses across many industries, to help them achieve their goals and overcome business challenges.
Tracy is an expert in strategic planning and project delivery. She specialises in helping clients turn numbers into strategy, problem resolution and business results, particularly through the use of technology and digital solutions.
Originally qualifying as a technology graduate and working for Fonterra in international product and business development, Tracy has since added qualifications in business, psychology, finance and economics. She has applied these skills to assist clients across the hospitality, tourism, construction and export sectors. She has also started up, and operated businesses in several of these sectors.
On an advisory board, Tracy has a particular skillset in discerning the root cause of issues, then structuring projects, people and technologies to resolve those issues and rise to higher levels of performance.
Tracy also manages several national relationships on behalf of Crowe Horwath, has co-authored national industry economic and market insight reports, publishes a business advisory column in a national publication and delivers seminars and webinars to industry groups.